Electra Bicycles

How does an independent bike company like Electra thrive for 20 years?

Well, it helps to have some pretty sweet bikes, but it’s more than that. It’s a basic outlook on life that everything can always be made better. Cooler. Awesomer. We’re innovators at heart. Artists in our soul. We’re a forward-facing company. Always looking for the next place to ride. The next innovation. The next sunny day. Not only is it more fun that way, but it’s helped us stay on the leading edge of the industry. Take our patented Flat Foot Technology®. We dared to re-engineer the sacred bike frame geometry of yore and ended up with a more comfortable, easier-to-control ride. Go figure. While riding is our passion, we’ve always believed our brand is as much about the people who ride our bikes as it is the bikes themselves.

Patented comfort. Patented control.

Flat Foot Technology®. It’s been awarded not one, but two patents. And it’s awesome. You really have to ride an Electra to feel it, but the overall benefit of Flat Foot Technology® is more comfort and more control. It provides an upright, relaxed riding position with proper leg extension that also lets you plant your feet flat on the ground whenever you want without leaving the saddle.

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