How does an independent bike company like Electra thrive for 20 years?
Patented comfort. Patented control.
Flat Foot Technology®. It’s been awarded not one, but two patents. And it’s awesome. You really have to ride an Electra to feel it, but the overall benefit of Flat Foot Technology® is more comfort and more control. It provides an upright, relaxed riding position with proper leg extension that also lets you plant your feet flat on the ground whenever you want without leaving the saddle.